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Wittard

Proficiencies:  Illustrator, Photoshop & InDesign

Packaging

I chose a Wittard brand and through brainstorming, I analyzed what is needed to design tea, and consider what to pay attention to when storing tea.  Consider using unique shapes, colors and illustrations to attract consumer groups. The trapezoid can better show these contents. Three card slots are designed for tea bags, which not only protect the tea bags from damage but also make it easier to take. On the whole, the size of the outer packaging is designed according to the size of the teabag, which can reduce the use of the paper area, is small and does not take up space. Finally, after drinking the tea, the user can throw away the card slot where the tea bag is placed, and the outer packaging can store some jewelry and small things so that it can be reused.

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Jasmine tea has the elements of jasmine tea in the packaging design. More and more people like tea culture. Therefore, the content of the illustration is the scene of pouring tea into desserts, the scene of drinking tea, in order to drive consumers to drink tea and cause their empathy. In addition to the basic information on the package, it is also recommended that you drink tea. In terms of packaging materials, there is a globally recognized organization called FSC, which is an international non-profit organization. It is supported by environmental charities such as Greenpeace, Woodland Trust and World Wide Fund for Nature.

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